e.l.f. Cosmetics is currently in the hot seat, and the natural hair community isn’t holding back. From marketing exclusion to “complicit virality,” the e.l.f. Grip Gel situation is a masterclass in how the creator economy treats Black trends. We’re breaking down the transcripts from Slim Reshae and Dr. Nicole J, listing the OG products our…
Start the year with a bold January 2026 color palette—perfect for content creators and fashion lovers. Get inspired by creative combos, winter style ideas, and moodboard magic put together for Black Canadian creatives.
Published: August 17, 2025by Sherley J. TikTok has a way of uncovering corners of culture the mainstream never expects. This time, the surprise isn’t a new dance or audio trend—it’s the discovery of Black Scottish TikTokers. And judging by the comments, American (and Western) audiences are fascinated, confused, and in some cases… losing their minds.…