About this Visual and Audio Podcast

ADVANCE, Canada’s Black Music Business Collective, has officially launched the fourth season of its weekly visual podcast series, AMPLIFY. This season arrives after three successful runs and aims to provide a deep dive into the professional journeys and industry lessons of Black Canadian experts within the entertainment sector. The central theme for Season 4 is “The Future of the Entertainment Business.” This theme serves as a framework for exploring how the industry is shifting, with a specific focus on the diverse experiences found across the African and Caribbean diaspora in Canada.

The series is hosted by lifestyle creator Alicia “Ace” West alongside content creator Trésor Gray. Together, they guide viewers through 12 episodes designed to tackle modern challenges and opportunities. Key topics on the agenda include the integration and impact of Artificial Intelligence (AI) in music, as well as the ongoing and evolving discussions surrounding diversity, equity, and inclusion within media and entertainment.

The Guest Lineup

Season 4 features a broad cross-section of industry leaders, ranging from veteran broadcasters to award-winning artists. The guest list includes:

• Alain P. Arthur: As the Executive Producer, CEO, and Host of Caribbean Vibrations TV, Arthur brings decades of experience in television production and cultural representation.

• Katrina Lopes: The President of KL Management provides insights into the complexities of artist management and the business infrastructure required for long-term success.

• Keziah Myers: The Executive Director of ADVANCE discusses the organizational efforts to improve conditions for Black professionals in the Canadian music landscape.

• SPEXDABOSS: A world-renowned DJ and radio pioneer who has been a staple in the evolution of urban radio in Canada.
• Jemeni: A multi-talented writer, performer, television producer, and broadcaster known for her role as a cultural curator.

• Emcee Ebone: Recognized as the “Voice of the Culture,” Ebone shares his perspective as an MC, host, and event organizer.

• Dr. Jay (De Soca Prince): A prominent DJ, radio host, and record producer who has been instrumental in the Soca music scene.

• David “Click” Cox: A pioneer in the Canadian music industry who offers a wealth of knowledge from his work as a consultant and manager.
• Imani Walker: As the Social Editor for COMPLEX Canada, Walker discusses the intersection of media, digital content, and social trends.
• Kwame Boison (Summer Knocks): A marketing strategist and artist manager who understands the digital-first approach to building brands.

• Haviah Mighty: A JUNO Award–winning rapper who provides the artist’s perspective on navigating the industry.
• Omega Mighty: A Canadian island-pop artist who highlights the blend of cultural sounds and commercial appeal.

Theme: The Future of the Entertainment Business

The overarching theme of Season 4 focuses on “The Future of the Entertainment Business.” This exploration is timely as the industry faces significant technological and social shifts. The inclusion of AI as a primary topic reflects the growing concern and curiosity regarding how automated tools will influence songwriting, production, and music rights management. By bringing in professionals like David “Click” Cox and Katrina Lopes, the podcast examines how traditional business models are being disrupted by these new technologies.

Furthermore, the series looks at the future through the lens of the African and Caribbean diaspora. This allows for a more nuanced conversation about the Canadian music landscape, acknowledging that the “Black experience” in music is not monolithic. Guests such as Dr. Jay and Alain P. Arthur provide context on how Caribbean cultures have influenced Canadian media and what the future holds for these genres on a global scale.

About ADVANCE

ADVANCE is a non-profit organization dedicated to fostering an environment that improves, promotes, and retains Black employees and partners within the Canadian music industry. The collective operates under a mission driven by the heart and soul of Black voices. Their work focuses on three specific pillars to ensure long-term success and racial equality:

1. Advocacy: Working with government and industry bodies to influence policy and ensure fair representation and treatment.
2. Mentorship: Connecting established professionals with the next generation of talent to bridge the gap in industry knowledge and access.
3. Community Outreach: Building a robust network of creators and business professionals through events, resources, showcases and platforms like the AMPLIFY podcast.

By sharing these stories, ADVANCE aims to make the entertainment industry more accessible. The podcast provides transparency regarding how established professionals started their careers, offering a roadmap for youth and emerging entrepreneurs interested in the business side of music. For those looking for more resources on building a career, exploring youth entrepreneurship can provide additional context on starting out in the creative economy.

How to Watch and Listen

AMPLIFY Season 4 premiered on April 29, 2026. New episodes are released every Wednesday at 6 PM ET. The series is available in a visual format on YouTube, allowing viewers to see the candid interactions between the hosts and guests. For those on the go, the audio version is available on all major streaming platforms, including Apple Podcasts and Spotify.

Location
Online via YouTube: youtube.com/@amplifybyadvance
Available on: Apple Podcasts | Spotify | All major streaming platforms

Who This For
This podcast series is designed for music industry professionals, aspiring artists, media students, and anyone interested in the business mechanics of the Canadian entertainment landscape. It is particularly relevant for those seeking to understand the intersection of technology, culture, and commerce within the Black community.

Registration Link
No registration or tickets are required. The content is free and accessible to the public all year round.
Watch the Season 4 Trailer: YouTube Link
Listen on Spotify: [Spotify Link]
Listen on Apple Podcasts: [Apple Podcasts Link]

For more information and updates on future industry gatherings, check the Kingston events category for upcoming community meetings and networking opportunities.

Which episode topic or guest lineup are you most excited to learn from this season?