Tag: e.l.f. cosmetics


  • e.l.f. Cosmetics Grip Gel: A Case of Complicit Virality?

    e.l.f. Cosmetics is currently in the hot seat, and the natural hair community isn’t holding back. From marketing exclusion to “complicit virality,” the e.l.f. Grip Gel situation is a masterclass in how the creator economy treats Black trends. We’re breaking down the transcripts from Slim Reshae and Dr. Nicole J, listing the OG products our…